Soogalu is hyper-focused on the customer, both inside and outside.
Behind every product is a person who plays a critical role in the company's success and our people. We expect each team member to respect the relationships formed and embrace opportunities that these relationships may foster.
We have an insatiable desire to learn, from new relationships to cutting-edge technology, to how to improve the culture of Soogalu.
Each team member understands that taking risks is part of success, but at the same time, we respect and embrace ideas that show better results.
We love what we do, and, believe each day can present opportunities for joy and fun in work that matters.
We are always looking for better and more efficient ways to improve what we offer to our customers, from the products we sell, the technologies we use, to the experience of the sale.
We are not afraid to work hard for something we believe in; from the products we sell to the people we work with, hard work is part of who we are.
We love what we do, and, believe each day can present opportunities for joy and fun in work that matters.
Our vision for Soogalu is a lab-focused supplier offering top-quality products with a modern ordering experience built on a customer-first mentality. We want to partner with commercial and in-house labs to supply the most needed products.
We are launching with an initial product catalog focused on the core items you need every day: Keystone 3D printer resigns, GoodFit retainer and aligner material, our Soogalu line of wires, screws, acrylic, monomer, and other items, and the new Leone CAD-CAM designed screws and traditional Leone products.
We will expand our catalog and services as we receive feedback from you, our lab customers.
As you browse our catalog, we invite you to let us know what we need to offer. This includes physical products and even lab services and solutions. Let’s work together to build a lab supply business built for and by labs.
— The Soogalu Team
Partner
Todd has 25+ years in dental specialty software, primarily in orthodontics. He, along with Marc, acquired EasyRx from ODL labs in 2016.
Todd and Marc grew EasyRx into the universal standard for lab prescription and digital workflow management. EasyRx partnered with PracticeTek, a Greater Sum Ventures portfolio, in 2021. He was the recipient of the 2020 AAO Ortho Innovator Award.
He was a principal in Dolphin Imaging and Management Solutions. Patterson acquired Dolphin in 2008. He is a founder and partner in Smile It’s Viral, a Private Investment Company focused on the dental community.
Partner
Dr. Lemchen is a full-time orthodontist and full-time entrepreneur. He has a large private practice in New York city.
He, along with Todd, acquired EasyRx from ODL labs in 2016. Todd and Marc grew EasyRx into the universal standard for lab prescription and digital workflow management.EasyRx partnered with PracticeTek, a Greater Sum Ventures portfolio, in 2021.
He was the founder of Dolphin Imaging Systems, which became Dolphin Imaging and Management Solutions. Patterson Dental acquired Dolphin in 2008. He is a founder and partner in Smile It’s Viral, a Private Investment Company focused on the dental community.
He’s worked on developing several technologies used in orthodontic appliance systems. He is the current chairman of the Tufts University School of Dental Medicine Board of Advisors and has several other academic affiliations.
Partner
As a second-generation lab owner of ODL orthodontic lab in Buffalo, NY, Mike has been in the lab industry for over 25 years. He started his career on the bench and learned the business from the ground up.
Mike, his brother, and his brother-in-law took over the lab in 2017 and have grown ODL to be nationally recognized. During that time, Mike and his dad founded easyrx, which changed how practices communicate with their labs.
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